About Us

Vicinity is committed to helping local businesses succeed in today’s cluttered marketplace. As a division of Rogers Communications, our vision is to bring leading edge programs like Vicinity to small and medium-sized Canadian businesses. We’re excited by entrepreneurial spirits and work hard to give local businesses the competitive edge they need to thrive and grow.

Vicinity for Cardholders

Vicinity believes that customers want the benefit of being recognized and rewarded for shopping at their favourite neighbourhood stores, but are tired of carrying (and losing) countless cards. Vicinity provides a better, easier way to get rewarded for shopping local.

Reaping the rewards of being part of the Vicinity program is simple:

  1. Pick up a FREE Vicinity rewards card at any participating business
  2. Register with your phone number
  3. Instantly start earning rewards in your neighbourhood and all over town. (The same card works everywhere, so you’ll never need to dig around in your wallet again.)

Want to check your points?
Easy, just register your card and check your balance online or download our app (from Apple or Android) and check it on your mobile device.

Want to earn even more points?
Connect your card to Facebook and opt-in to our sharing features to earn bonus points.

Vicinity for Businesses

Vicinity is a turnkey loyalty program that enables businesses to easily and cost-effectively recognize, communicate with and reward their customers and grow their business.

Once you join the Vicinity network, we build a customized loyalty program that is optimized for your business. You maintain full control. Sign up all your customers right from your POS in seconds. We do all the heavy lifting for you: collect the data, provide clear analytics, and give you great ways to stay in touch with your customers via targeted messages. Best of all, our network comes with users that are eager to discover and use their card at your business! Our goal is to generate and maintain buzz around your business to keep your customers coming back again and again and again…

Learn more